Participating in shows (juried or invitationals) will help you gain exposure for your work.
Apply to galleries that have good social outreach.
Who are your customers?
Gather demographic information to recognize opportunities and limitations for growth.
How many people might be interested in your work?
What is the income range of your demographic?
Where are they located?
How will you reach them?
What makes your audience unique? How can you address them specifically?
Ask people their opinion and pay attention to how people react to your work or web presence. You are not looking for approval from everyone, you are looking for information about what kinds of people are interested in what you do.
Who else does what you want to do?
How do they do it? Gather a lot of examples and strategies.
You need to choose a structure before you register your business with the state. It will effect your taxes and liabilities. Artist should research the following types of business structures. This article is targeted for artist. Should I open a Corporation for My Art Business?
Sole Proprietorship (SP)
Banks are hesitant to lend to this type of business structure.
You are held personally responsible for debts of business.
Depending on your location, you may need permits or permission from local fire authority to operate your kiln. I t is a good idea to be friendly with the fire authorities if you operate a gas or wood kiln.
Open a separate checking account for your business – pay all expenses from it and deposit all income into it. If you need to invest money in your business make a deposit into this account and label it owner investment. Use a separate credit card for business expenses as well. If you get into this habit you will have a more accurate accounting on the status of your business AND you will be less likely to miss business expenses or forget business income. Try to avoid using cash for business expenses. If you do use cash keep all your receipts in a separate envelope/folder to record as well. Get in the habit of marking receipts as soon as you receive them as to what they were for and that it is a business expense – example:”Bus/office supplies”.
If you use/buy something to be used in your business it is probably a business expense. Taxes are paid on your profit which simply put is:
Income – Expenses = Profit
If you are “computer” person consider using a software program to track your business records. It can be a simple program for most businesses – such as Quicken – at least to start with.
Find a bookkeeper/accountant who can help you set up your books and answer questions.
Keep good records on your vehicle – business miles driven are an often overlooked deduction that adds up very quickly. Keep vehicle information such as purchase price/lease terms, actual costs, total mileage driven, insurance, etc. Your tax adviser can recommend the best way for you to account for auto expenses, depending on your circumstances, but they will need the above data. Get in the habit of recording miles driven for business reasons – going for supplies, making a bank deposit for your business, seeing your bookkeeper, or even trips to the post office when mailing for your business.
Consider taking an accounting course if you are so inclined. Just getting one entry level class will help to give you an understanding of basic accounting principles that will serve you well in life – even if you don’t go into business for yourself.
Linda Metzger Accounting
Phone: (585) 374-2152 Fax: (585) 374-8865
PO Box 69; 118 N Main St., Naples, NY 14512